Change of Mind

Originally the storyline of my music video was going to be that; the girl went on holiday without her boyfriend, and missed him. I thought this was a stereotypical storyline, and didn't like the idea of how plain and simple it was. So after thinking of the idea that the girlfriend and boyfriend broke up, then she went on holiday, I changed it. I did this because I thought it would work better with the style of music video I have envisioned in my mind.

The fact that the girl will be constantly battling herself on whether to get in contact with him or not, I personally think would work well, as I will be able to capture that sense of desperate and depressed emotions through filming with certain lighting, locations and mise en scene.

Actor and Locations

Actor

For my main actress I will be using Georgia Dalton as my main character. I find that she suites the character role well, as she has long brown hair, green eyes, and pale but tanned skinned body; this shows that she can tan well in the sun but has a pale skin complexion.
Other characters will be people around the background, it will be people that have been in the shot of the video.

This is a picture of my model, Georgia.

Location

The locations of this video will be in Texas, South Carolina Hilton Head, Tennessee, Mississippi and England. I have chosen these places as Georgia and I will be doing a road trip around America and these are the states that we will be going. So I thought these would show a good sense of travelling. The shots in England will be done outside on the street and in a house.

This is one of the locations I will film in. This dock is in South Carolina, Hilton Head and every Friday night in summer the display a large show of fireworks. I am planning to film the fireworks show to add to the music video.

 

 

This will be the view from our balcony at the hotel in South Carolina, Hilton Head. I am planning to take scenery shots here and also shots of my model with the view in the background.

Ancillary Task 2 - Magazine Advertisement

This magazine advert is for the debut album of Jessie J titled 'Who You Are'. Already just from looking we are introduced to Jessie J as she is placed at the centre of the advert in a sort of medium, close up shot, this is effective as it tells the audience straight away who she is and people will begin to recognise her which will help boost her popularity and sales of the album. Already there is continuity between the magazine advert and the album cover which both use the same image, which as I mentioned before allows her audience to familiarise themselves with her. As it is her debut this being recognisable is key. The way the she is posed seems like she is opening curtains or a window, this could connote that she is coming out into the world and she is ready to rise and become famous. The way she is dressed not only makes her look classy but at the same time blends in with the colour scheme of the advert which denotes her style and the album being unique and personal to her. She looks directly at the audience which allows a connection with her fans. The font of the magazine advert is also reflecting on how she herself is dressed in a sophisticated, elegant way while also including a hand written title below her name, the style of the write could connote that her target audience is mainly female based, or that could simple be something that presents her to her audience. The mentioning of the 1 international smash 'Price Tag' brings the reader/audience to realise that a song that they might have enjoyed is featured and can grab their interest even if they have not heard it, because of it is a 1 smash worldwide it would bring them to want to listen and find out if her other songs are just as good, also mentioning the feature of an already famous artist will bring a variety of audience, and this is important for her as a debut artist to be able to draw in the fans.  

Gwen Stefani 'Love Music Baby' we see the continuity again which is something all musicians have between their magazine adverts and album cover. We see Gwen's magazine ad and album cover (bottom left) are identical this makes it more recognisable. The colour scheme is another factor that will allow the work to be more recognisable as it is bright but still does it in a way in which Gwen stands out more so the reader is easily drawn to her face and will instantly know this is Gwen Stefani as she at this time she is very famous so a lot of people already know her or of her whether they have heard her music or not. The colour scheme also gives the image a sense of royalty as the colour gold is used a lot which we associate with money and royalty, connoting she might take herself as the queen of music, and this links into the fact that she is sitting on a throne and holding a crown again giving the image of high status. The font is consistent throughout only changing in size, but her name is the biggest font on the advert which again will grab the readers attention straight away as it is in gold and is big, this allows familiarisation again. Her facial expression seems seductive and she looks straight at the reader trying to draw them in to pay more attention and at the same time appeal to  her male audience and female audience a like as she is of an older age but still looks and carries herself as if she was young. 

Straight away audience members who are familiar with Wretch 32' will notice the clever play on word he had used for his album title, making it more noticeable and appreciated which still being easy to say. Similar to Gwen Stefani's magazine advert we see continuity between the magazine advert and album cover as shown in the same bottom left hand corner, this makes the album recognisable, allowing the target audience to find it more easily whether they search online or in stores. The advert is given an urban vibe with the spray paint like effects to depict the flats in the background and the sky being made up of different shades of blue stripes also adds to the urban feel. The artist himself has the same type of spray paint on him connoting that he is of this urban environment and the way he is dressed also ties in. The artist doesn't look directly at the camera as to say that he doesn't want to connect with his audience as he is serious about his music, looking at the camera would require a facial expression which may make him look less serious about his music meaning he wouldn't be taken as seriously. The magazine mentioning who is featuring in the album will attract audience members who listen to there particular artists in order to see if they enjoy the music and this could lead to people enjoying Wretch 32 himself as an artist and because of this his audience will grow along with his popularity. And lastly it is mentioned where the album can be bought which would be helpful to his target audience as they would know where to search when the album us released. 

Ancillary Task 1 - CD Album Cover

This album cover is for Avicii - Wake Me Up.

This CD Album cover shows the artist is the background, almost blended in to make the writing in white stand out more. The image is also simple, where the artist is looking away from the audience, he doesn't interact with them, he makes them wonder what he is thinking.

This album cover is for Daft Punk - Get Lucky.
Not much can be said for this album cover as, like many other album covers it is very simplistic, not a lot going on the cover, though when we look we know who's album it is as the masks are like an iconic trademark when it comes to daft punk as it is also what makes them unique and stand out from everyone else.

This album cover is for Miley Cyrus - We Can't Stop.
The image is quit blurred, which represents the way people see things once they've been at a party drinking all night,  which is what the album is going for to represent; as the image is of a party scene and not of Miley herself it represent the main focus of the song which is not stopping when they go out for the night. The fonts are bright and bold and stand out from the background image. 

After researching front covers from current albums, that have recently been released, I decided to find CD's I have at home and see the different styles, codes and conventions they have.

These images show the inside pages of CD DigiPaks; the lyrics pages. By looking at actual media products, it helped me get a rough idea of how I would lay out my media product lyrics page.

On real media products this is the spine of a CD DigiPak. I noticed how they mainly have the name of the artist and the name of the album. This will help me design my CD spine as it will allow me to make a realistic spine for DigiPak.

These are real media products of the front page, these are rather simple, and just show the artists, with the album title and the artists name. This helps me when designing my front cover, as I can follow the simplicity to make it look as realistic as possible. 

The back covers of real media products have the label companies logos, copyright information, bar codes, list of songs in that album and an image. These features will help me whilst designing my back cover as I can make them as realistic as possible. 



MoodBoard

I have decided to create a mood board to show what ideas I have thought of for my music video. I've gone for a travelling theme for my video; such as travelling in a plane, a road trip, beach, pool, shopping and clubbing. As I am travelling around America I thought it would be the perfect for the travelling theme I have created. I will have to consider lighting for certain locations and times, because I plan to do some filming during the night, so I will have to use appropriate lighting to make sure you are able to see the main focus of the shot.
As I wont be in each location for very long, I will have to be careful with mistakes as I wont be able to go back to that location and re-shot. So I will have to shot a scene numerous amount of times so I have a variety to choose from.

Final Song Choice

Disclosure - You and Me (Flume Remix)

This is my final choice of song for my music video, as I feel I will be able to produce a video, that will work well with being mainly narrative. However I will be able to add performance scenes, showing the girl singing towards the camera, so overall the final outcome of my music video will be a mixture between narrative and performance. I have decided to cut thesong shorter, as the song is 4 minutes 41 seconds, this will be too long for my video so I will cut it down to around 2 minutes 30 seconds of 3 minutes, roughly.
I also think this song will work well as it is upbeat, by can be shown as a downbeat sad song; both of these will work well with my video idea concept, as she is happy because she is travelling around America, but feels alone because her boyfriend isn't travelling with her.
I will not be using the original version of this song as the song has a video already, and I feel I might lean towards copying some of the scenes from the video. However I think the song works well with the storyline, so I have found a remix, that would work just as well, maybe even better. In the remix, there are less lyrics, so I can use my imagination more and stretch to different ideas and scenes. Also I can incorporate scenic views to work with the video to show her whereabouts during the video, or where she is travelling too.

Storyline - Girl has gone on holiday, just after breaking up with her boyfriend, everything around her reminds her of him. She misses him and regrets the break up, so is continuously thinking of him. She keeps debating on talking to him, to re-start the relationship, but all brings herself not to do it.

Shot Ideas;

• Girl looking at postcards to send to him
• Car journey - hand out the window, flowing through the air
• Travelling through the airport
• On the aeroplane
• Shot through the window on plane of the land underneath
• Landing in America - shot through the window of the plan landing
• People walking in the street around the girl
• Swimming in the ocean or pool
• Sun Bathing
• Sends him a text message or receives one from him
• Wakes up in bed stretching across to hug him
• Hugs the pillow, because she misses him
• Walking along the beach
• Scenic views
• Sat on the balcony looking at the view
• Having a drink at the bar
• People on the beach sunbathing
• People swimming
• Getting ready to go out
• Eating her meals alone
• Road Trip
• Clubbing - strobe lights

I will be shooting this video in America, as I am going on holiday to Texas, South Carolina, Tupelo Mississippi and Memphis, Tennessee. I feel these locations will work well with my song and story line as the fit with the girl travelling and missing her boyfriend.

R&B Genre Research

I am considering using R&B Genre for the song used for my music video, therefor I have researched and analysed a pop music video.

Kiss Kiss - Chris Brown

 

The video starts off with different scenes cutting between a radio station, and Chris bBrown walking in a hall way. There's different edit shots, showing three/two scenes at one time on the screen. This video use;s bright colours, dance scenes. Its a performance and a narrative video mixed together. They use diegetic sounds of people talking in the video. The video use's girls as the main focus, showing how the male artists mainly focus on them. Chris Brown plays two charatcers in the video, the 'cool' guy and the 'geek' and shows how the 'cool' guy dominates the 'geek'. Untill the end when the 'geek' wins all the girls over the 'cool' guy.


Music Conventions of R&B Music Videos

• Usually has a narrative
• Close up of artists
• Usually use special effects
• Use alcohol, money party/club scenes
• Women wear minuim clothing
• Dance routine