Target Audience Research

My main target audience will be people aged from 11-18, all though it will be aimed at boys and girls; I feel even though I aiming for both boys and girls, girls will be more drawn to it. It will mainly be aimed at this age group as I feel they will be more interested in my video, than other people who are older. Children that are younger might be interested in it and watch it, but I don't think they will mainly aim to watch this type of pop video. I feel that girls will be mainly drawn to this video as its a pop video, and will be more about love, and fighting/travelling for each other. Boys around this age group aren't interested in the themes for this video they are more interested in games, fighting and sports.

Photoshoot Ideas

Ideas I have for the photo shoot is to capture Jamie and Tayla firstly by theirselves in front of a white background, for this I want them in dark clothes, to connote how their upset and angry by theirselves. Then still in front of the white background I want them together in dark clothes, but not facing each other. They would have to have their backs together or standing with their arms folded side by side.
After those I'd put them both in front of either a white or black background with bright or white clothes on to represent that their happy and with each other. I'd want them to be smiling and happy, with their arms around each other,  and looking at each other.

Filming Progress

Filming so far has gone well. I have gotten shots of them by theirselves and with each other to add a variety. They have also improvised with the shots together and have added different movements, but by acting together. I am happy with the outcomes I have, as they are in various different locations, and I feel I have enough to complete my music video. However I might have to film a few extra little things to add in sections that other shots didn't work in.

Mood Board

This mood board I have created shows some ideas I have for my music video; I have included a variety of different images to show the various amount of ideas I have for this video. As the theme of this song is love and travelling for each other I have included images of couples and travelling images. I have also put in images of certain location shots I will be using such as a brick wall, and a field. I have included images from the original video to show that I have considered the original video and that I will not be copying any of the shots from it. I will have to consider certain locations and times for lighting, as if I want to capture night shots or sunset I will have to make sure the lighting is perfect so you can still see the main focus of the shot. 

Questionnaire Results

After sending out my questionnaire these are the results I received.

As you can see after receiving my results love and happiness was the most common results from my target audience. This works well with the theme of my music video, as I can present these themes easily.

My target audience do expect to see artists in my video, which is good because with any artists it would be hard to create my video. 

Overall they mainly expect to see two artists, this works well as only two artists sing during the duration of the song. 

They mainly expect to see the scenes in the forest/woods, outdoors, inside buildings and indoors. This works perfectly with the ideas I have for the music video I am going to create. 

Mainly my target audience expect to see special effects in my video. This will work well because Pop genre videos will mainly have a variation of different affects throughout the video. 

They mainly expect to see close ups, long shots and mid shots; this will work well with my video as they audience will be able to see the emotions and expressions on my artists faces.

My target audience mainly watch music videos daily or a couple of times a week. I think this is important as if they didn't watch a variation of different videos often they wouldn't be able to give me feedback on what they expect during a music video. 

They mainly watch videos on YouTube, which is perfect because I will be posting all my clips and my music video onto YouTube, so they will understand the website. 

As you can see my target audience think that the music video is just as important as the song itself. This is good as they will want to watch my music video.

My target audience mainly expect a love story line and a happy story line. This is good because it will work with the theme of my music video. 

Questionnaire

To help with research into what I should add to my music video and what my target audience are into I sent out 20 questionnaires to boys and girls around the ages of 11-18.
This is the questionnaire I sent out.

Asking Permition for Second Song Choice

As I have changed the song I am going to use for my music video, I have had to send out an email to the publishers to get permition.
In order to find the publishers of the song 'Meet Me Halfway' by the Black Eyed Peas, I went onto the website ASCAP to find all the information. The print screen below shows the information that the website gave to me. It shows a list of writers, a list of publishers/administrators and the performers 'Black Eyed Peas'.

From the list of publishers the website ASCAP gave me I got all the publishers email address, and sent them the email in the print screen above. The email states who I am, where I study media, the song I am asking permition for the use of and that I would not take credit for any of the songs rights.